Entrepreneurial Economics and ICT

This is an ad hoc project that resulted  from the need to help students who were struggling with their original  Entrepreneurial Economics assignment. This particular group of students from Y10 were very disappointed to see that the results of their Market Research indicated that there was no potential market for their proposed app.

We had a brainstorming session in class and we decided that we could work collaboratively with the ICT department and craft a real good in the workshop that could appeal  to teenagers. After some deliberation, these students thought of a real need they have whenever they have to sit for official exams: the desks end up being too small. They don’t have enough room for all the copies they need to have on top of the desk  plus a pencil case, a calculator, a bottle of water, etc. They thought that they could craft  a wooden desk-extension that could be easily attached to the existing desks and that could add a lot of useful space.

Students first had a meeting with Alejandro Ruiz, and he determined that it was feasible. Then in a second meeting they made a cardboard prototype. They showed to the class and all of their classmates seemed very enthusiastic and said they would be happy to have a desk extension  when sitting for an exam.

Now they are happy to see that they will be able to work with a  project that meets a real need. They now have to work on the Marketing Mix and find out the costs of manufacturing it.

August:

This is an ad hoc project that resulted  from the need to help students who were struggling with their original  Entrepreneurial Economics assignment. This particular group of students from Y10 were very disappointed to see that the results of their Market Research indicated that there was no potential market for their proposed app.

We had a brainstorming session in class and we decided that we could work collaboratively with the ITGS department and craft a real good in the workshop that could appeal  to teenagers. After some deliberation, these students thought of a real need they have whenever they have to sit for official exams: the desks end up being too small. They don’t have enough room for all the copies they need to have on top of the desk  plus a pencil case, a calculator, a bottle of water, etc. They thought that they could craft  a wooden desk-extension that could be easily attached to the existing desks and that could add a lot of useful space.

Students first had a meeting with Alejandro Ruiz, and he determined that it was feasible. Then in a second meeting they made a cardboard prototype. They showed to the class and all of their classmates seemed very enthusiastic and said they would be happy to have a desk extension  when sitting for an exam.

They then made an improvement to their prototype: they made it out of plywood. They were ecstatic  to see that it was fully functional: it could hold several folders and pencil cases. 

This new, improved  prototype gave them the confidence needed to continue working on  the rest of the Marketing Mix.

 Regarding distribution, they decided that this desk extension had to  be sold directly to schools which would mean contacting heads and making a life demonstration. They shot a short clip to explain how this desk extension works, that is, they made and informative advertisement meant to reach school heads. Finally, they went to DIY stores and did some hands-on research to find out fixed and variable costs, they calculated a break-even number and they came up with a possible price.

This has been an experience where our students not only learned from doing, but learned from failing. And it was absolutely rewarding for us to see the pride in their eyes when they realized that they had been able to turn around what was apparently a failed experience. 

Cristina Goutmann (Business&Economics Teacher), Alejandro Ruiz (ICT Teacher)



Categories: Professional Development Contest 2016, Secondary School

1 reply

  1. Excellent idea!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: